Instructions about how developers should describe their apps include specific prohibition of the terms augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR). Instead, developers should adopt the “spatial computing” phrasing that Apple has touted since the Vision Pro’s announcement in June last year.
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Apple has changed several mentions of “Apple Vision Pro” to “Apple Vision” in iOS 17.3 beta 2 code. For example, Apple now refers to “Mac, iPad, Apple Vision apps” instead of “Mac, iPad, Apple Vision Pro apps.” Apple’s website features a “Vision” product tab instead of a “Vision Pro” tab, but the gradual shift toward “Apple Vision” branding appears to add credence to the idea of Apple building a “Vision” product line.
So you’re not allowed to refer to your applications as what they are? This is retina(HD) and XDR(HDR10ish) all over again.
Or Mac is not a PC, even though that’s literally what it is…
Retina doesn’t refer to screen resolution, but to pixel-per-degree, which at the time of them introducing the term retina was not exactly a commonly used measurement and still isn’t outside of the VR space.