The “theatrical window” refers to how long a movie stays exclusively in theaters before it premieres on digital and physical.
Right now, the standard theatrical window is about 45 days before the movie drops on digital platforms (give or take a few weeks), but theaters want longer windows - meaning they want more theatrical exclusivity, a longer gap between the theatrical release date and the digital release date, so they can potentially make more money.
The “theatrical window” refers to how long a movie stays exclusively in theaters before it premieres on digital and physical.
Right now, the standard theatrical window is about 45 days before the movie drops on digital platforms (give or take a few weeks), but theaters want longer windows - meaning they want more theatrical exclusivity, a longer gap between the theatrical release date and the digital release date, so they can potentially make more money.
ok its kinda wierd because it sounds like sony is telling the theaters to do longer windows but presumably sony would make that call.