Cat food brand WHISKAS® has launched a campaign challenging Channel 4 to update the name of its popular comedy show

This is obviously just a marketing stunt, but…

Cat food brand WHISKAS® has launched a campaign challenging Channel 4 to update the name of its popular comedy show

Cat food manufacturer WHISKAS® has called on Channel 4 to rename its flagship comedy programme, 8 Out of 10 Cats. The show took its inspiration from the brand’s legendary advertising slogan from its 1970s campaign which claimed “8 out of 10 cats” favoured the well-known feline food.

However, a new NielsonIQ survey of 300 cat owners shows the famous catchphrase needs updating, as nine out of 10 moggies now prefer its latest recipe.

Fronted by Jimmy Carr, 8 Out of 10 Cats ran from 2005 to 2021 and centred around statistics, surveys and opinion polls

Apparently they want them to rename a show that finished five years ago.

  • NigelFrobisher@aussie.zoneEnglish
    1·
    13 days ago

    Also, current affairs humour tends to have significantly less replay value in the streaming era. You can watch an episode of Have I Got News For You from the nineties and most of the jokes are thinly veiled references to the then-shadow energy ministry having fucked a pie or something.