"we specialize in acquiring under-optimized apps in an industry that is highly fragmented. We use our optimizing operations, deploy its technology, and generate cash flow from the apps. "
“we developed an AI technology that knows how” “to monetize the right user at the right stage of their app experience”
(https://everything-pr.com/zipoapps-tech-talk-with-the-entrepreneur-co-founder-and-ceo-gal-avidor/)
Sounds like they just keep the apps around and try to squeeze as much money out of the users they have bought.
“Eliminates” is a bit misleading. Calcium carbonate in the water traps the particles, some in the layer that builds up in the pot, the rest can be filtered out easier because the resulting particles are bigger.