I like to think this doctor goes up to eleven.

One of the things you could do is calculate towards understandable numbers. Per tax payer in Britain (32 million) it would cost ~1150 for that first item on the list. Imagine the amount of dinghies you can buy per person for the lot of these. Billion just isn’t that magnitude to most people.

If this becomes precedent and enforced the whole Irish tax dodging method becomes moot, puting Ireland on par with other EU nations. If this is a high enough fine it will have long term ramifications.

The main issue to me is, big companies will find the next best thing and continue with unethical accounting, outside of the EU.