I checked the linked paper and sadly this brightness reduced the cell lifetime from over 5000h at 100 Nits to just around 5h.

So unless they find some magic, even better chemistry this TV as bright as the sun won’t happen.

Yeah, and I’d say that’s a design flaw of the language as it is unintuitive behaviour.

Well this one is a quote from the irreplaceable Zapp Brannigan (Futurama)