

I saw a movie last weekend and there was an ad before the film for tiktok. The ad was super “wholesome” and about this dude who I’m sure is legitimately a great guy. He uploads “Dad” lessons on things like tying a tie and whatnot.
I couldn’t help but think that both US political parties were in lock-step just a few years ago that tiktok was a national security threat because it was a vector for foreign propaganda. Now that the American side of tiktok is owned by Larry Ellison, it’s not only no longer a “national security threat,” it’s a wholesome place where you can find trusted information from real people who are doing it just because they care.
It made me wanna puke.







“No CGI” is primarily dishonest marketing hype that actively minimizes the work of talented artists. Yes, they had a puppeteer steering a plastic ball around for Project Hail Mary, but they also replaced 100% of the practical ball with CG. Especially at a time when people are so opposed to AI because it devalues human art, I think it’s important to be aware of the other ways we devalue art that have nothing to do with AI.
This fantastic YouTube series done by a career FX artist does an excellent job of dispelling the marketing hype and recalibrating the conversation around CGI in movies.