I wonder if some others will follow shortly soon too? The coffee coming out of Hawaii is just too expensive even for those of us willing to pay premiums for quality, transparency, and fair wages. Just today I purchased two bags of Kona beans (in Kona nonetheless) for $33 for a 7oz bag. It’s decent coffee, but for that money, there are easily better to be found. Hawaii needs reforms on farm land that promote quality farming of coffee and other agriculture.