Find people who care about what they’re working on and they’ll go well beyond the extra mile. As an extra motivator, make it clear the company won’t be around if they don’t succeed. I’m sure these employees have shares, but tha only really matters if the company succeeds (extra motivation!). Unfortunately, there have been a ton of green/green-adjacent automotive “startups” that have struggled to gain a foothold. See also:
(I’m sure many others)
True Lies is truly great. There are a bunch of other good choices in there too, but true lies really sticks in my head.