

I’ve seen quite a lot recently saying a particularly distracting aspect of phones isn’t that they’re a screen and a visual stimulus, but a tool and a haptic stimulus.
An increasingly popular way to combat checking your phone while watching TV is to busy your hands with something. If this works and is widely adopted, we won’t need shows to have second-screen writing repetition; our brains tell our hands to use the tool, and it just so happens that the tool is full of text and speech and occupies the language center of our brains, meaning we stop listening to the show.
Also, a whole separate thing I often think about, before 2010, there were very few high budget TV shows. TV was made on a much smaller budget than film, and the writing often took a hit too, and that was just the reality of watching TV. They were also designed to hook people who were clicking around channels with lots of recaps and narrative refreshers, for people tuning in halfway through, this is like the second-screen writing issues we complain about now on steroids, straight to TV movies were also terrible for this.
Movies that were designed for Cinema revenue weren’t impacted by this or course, but even DVD revenue movies often have simpler plots and reiterate their narratives for people who are half watching while chatting or stoned or whatever.







When I was still using Instagram reels, I was always amazed how quickly the algorithm figured me out. If I hesitated for even a second on a reel, it would amend my next ones immediately. I assume the real trick is comparing it to the average time spent on a reel, everyone spends longer on a wall of text reel, but when I stop on a Linux reel for an extra second, I’m immediately in the 1% for engagement.
I read something years ago about how your phone keyboard tracks your recommended words, it knows if you’re more likely to type apple or Apple, or if you type soup more than average, and any app that gets that data and compares it to the baseline has an instant, in depth profile on you.