Maybe they shouldn’t use marketers. From what I see, marketers are the reason for unreal hype. Look at cyberpunk, marketers told poeple that it was going to be basically a real life simulator and then people were upset that it was only a really fun RPG. (Aside from the launch issues this was also a big thing at launch).
All modern games hype is directly because of marketers.
Here’s a novel thing. Just show us what the game is like. No stupid marketing lingo, no flashy graphics, just what the game is like. Give us the opening mission. There, pay me a marketing fee. No stupid high expectations, no lying about features that don’t actually exist, just telling the consumer honestly what they’re buying.
This isn’t some guy who has loved their products for years and wanted to express how much joy he’s had from them by writing a comic about them - they can’t just go sue them immediately. This is a corporation, they have to make sure that it’s the right move. Come on, that’s Corpo 101