Val Kilmer will be the latest Hollywood star to be resurrected by AI. The acting legend, who died last year at age 65, will star in the drama As Deep As the Grave.

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    2 days ago

    It’s the rights to a person’s likeness that can be made into a legal property that heirs can control.

    This is why you don’t see much marketing with, say, Elvis Presley’s actual face (he was an actor - marginally capable for certain, but one nonetheless) unless it will be allowed by his heirs.

    Look at it from the angle that an actor’s FACE is their performative trademark, in the same way a singer’s distinctive voice is theirs, or a writer’s words, or a musician’s composition.