Most of AI usage could be easily (with a little bit of effort) replaced by just searching for the info you need, but those days search results are so poor that asking AI gets so advantageous for the average user (that don’t care / don’t know about privacy and other costs and risks that come with it)
Do you think they did it on purpose?
The answer is yes… AI is a limp dick that needs pumped up. It will always be a limp dick. This is definitly the end of all life on this planet. Now remember to recycle your farts. ♻️
I like to think so.
The entire premise developing agi isn’t about a “new scientific breakthrough” as much as it is a way to surveil and profile people.
with web search, you have the option to opt out of cookies, which basically doesn’t allow trackers to track you on websites. were not even taking into account adblockers such as UblockOrigin or privacy badger, which has been an ongoing war with big tech.
Anyways, with LLM’s, they have control of your prompts, they have access to your account and they can target advertisements or sell your data to the highest bidder.
So, when google announced that search will be depreciated and replaced with their Gemini AGI, that to me was the first real indicator that their intentionally making search shitty to boost usage of their AI.
Web search was better when there was less metadata (and less sites) to wade through when indexing. Now, there’s sites packed with active media and that active media has data that users sought.
Think of TikTok… it’s only searchable if the hosting site offers APIs. And those APIs are non-standard, it seems.
Did they enshittify web search on purpose? Yes, absolutely. There are internal emails from Google proving this. I don’t have the links handy, but dig back through Ed Zitron’s newsletter and he has a very detailed breakdown (www.wheresyoured.at).
Edit - Found the article in question; https://www.wheresyoured.at/the-men-who-killed-google/
Did they do it to boost AI? No, it was already happening. They did it to boost ad revenue. The more pages or searches it takes you to find what you’re looking for, the more ads they get to serve. And the more likely it is that you’ll just give up and take the sponsored links.
AI has further worsened the decline by aiding in the production of low grade content that fills up space, squeezing out the useful stuff you actually want. And driving more use of AI tools certainly gives major players like Microsoft and Google a new, additional incentive to destroy the effectiveness of their search engines. But AI was not the original culprit. The decline started years before ChatGPT.
Did they do it to boost AI? No, it was already happening. They did it to boost ad revenue.
This brings up a point I’ve been thinking about lately. Since they’ve shoved their shitty ai answers at the top which pushes everything else down, they must be losing gobs of money on their own ads now. All in the name of trying to “win the race”. I’d be curious to see how much this has cost them.
they must be losing gobs of money on their own ads now
If I’m understanding correctly, it’s a deliberate strategy to keep users on google instead of clicking away to other websites. “Zero-click results”. I’m guessing the firsthand ad revenue exceeds any referral bonuses, I don’t know.
The ads will be in the “AI Summaries” soon
Yeah, now what happened to metafilter? I never used it, but I understand it disappeared overnight when it just stopped showing up in anyone’s searches.
Just a heads up, the Ed Zitron article you linked is saying address not found.
Works fine for me, so I really don’t know what to tell you.
Oh that is weird… It opens up fine on my phones stock browser, but not Firefox.
Multiple times these days Firefox won’t open links for me I can open in other browsers, very strange. (Desktop)
The Web became harder to search. Or more accurately, it became harder to return the desired results.
For anything not date-sensitive, add “before:2023” to your query. I’m betting your results will be a lot better.
Its was already bad before ai
“Not all of Google’s enshittification can be attributed to deliberate sabotage. Much of it is the result of neglect.” –Cory Doctorow on why Google is an absentee landlord
I’ve also heard Doctorow claim that there were internal emails that came to light during one of Google’s antitrust cases that showed internal arguments at google about whether they should deliberately make search worse.
Why?
Because they have no competitor. If you don’t find what you’re looking for after a search, what do you do next?
Another search. Which means you get to see twice the ads. It was a thoughtful procedure done to increase the number of searches that people do and therefore ad revenue.
Yeah he’s outlined exactly how Google enshittified search, following Ed Zitron’s original exposé. Fuck Prabhakar Raghavan.
Google lost the SEO war before AI. SEO spammers now have a tool that creates SEO optimized content in seconds, instead of needing to manually create it.
Google didn’t lose jack shit. They get their ad revenue either way. They simply don’t care that their search engine sucks because they have the monopoly.
They first did it so you spent longer scrolling to see more ads/sponsored results so they could sell those slots at a higher valuation. Same reason why recipes online have you scroll through the entire life story of a suburban mom before getting to the recipe.
I think it’s just a happy coincidence but it’s definitely continuing to worsen.
Set up your SearXNG instances everybody.
LLMs make it infinitely easier to create tons of webpages that look legit, to try to get ad clicks. Search engines aggressively filter out those webpages in hopes of retaining some resemblance of useful search results. All the actual legit blog posts get caught in the crossfire, so you basically can’t find them anymore.
That’s the explanation that makes most sense to me…
I feel like a lame corporate shill here saying this, but I love using Kagi and not having any ads at all in my search.
It’s the other way around. First thing that enshittified search was how all people moved to walled off platforms, so whatever they wrote was missing from the search engines. Before that, they’d used to write a public blog post on whether that wifi card was working in their Thinkpad Txy.
Nowadays we’re in a war between AI scrapers and the rest of the world. Everyone has Cloudflare, Anubis and 5 other means of protection in front of their website. Of course that generally also locks out the Google and Bing crawler. So search becomes useless. But it’s not like it’s deliberately done in order to steer people towards AI… It’s that AI scrapers have unleashed some war that made people lock out crawlers, which in turn ruined web search.
And a few companies like Reddit are trying to make a profit out of this. They’ll lock down and also sell access to crawlers. Not sure if they grant access to Google or if Google has some deal with them.
Ai is the DRM for scraping data. Now that these giant ai companies have consumed and scrapped all the data on the internet they need to assure no one else can.
And they have influence to buy exclusive rights to these api calls.
Thats why we can’t have third party apps on reddit anymore.
With ChatGPT websites became more and more AI articles. Even before that everything was just marketing. People would just add redfit infront of their search to get genuine answers.
Haven’t people been kinda searching like this for a long time though?
I just can’t imagine typing some arcane query into Google and scrolling through the Google results.
The Google search just helps you to figure out what site you actually want to search on, and then you go thete.
This is certainly the case in anything related to law or legislation or government regulation. You Google whatever thing and then see the database or website you actually want to be looking at.
Otherwise Wikipedia and stack overflow are great examples of sites you might search directly if you’re looking for information about a thing or how to address a code problem.
Reddit is a special case because the sites internal search has always been broken.
its funny how Reddit cant even index content on their own site properly
Yes.
Tenbluelinks.org doesn’t make the results better, but it does remove the default AI BS.






